You claim Equinell™ products kill fleas and lice on contact. And yet you don’t seem to suggest it can be used as a flea shampoo. Why?

If you put any Equinell™ product on a flea or some other insect, it will die. Perhaps not every type of insect in the world, but that is a simple fact, and we can tell you that because it is true.

But, under the law, it’s a very big step to go from that to claiming you have a flea shampoo. As we wish to be compliant to the law to our best understanding (and these laws get complicated, much like tax laws), we must avoid making such steps.